beauty

'It's... basically the same product': 11 beauty dupes we found that are under $19.

In unsurprising news, in 2025 the cost of living is... not ideal.

With the price of rent/food/petrol/avocado on toast soaring over the last 12 months, inflation is very much in effect.

As a result, some beauty brands have been forced to increase their prices — making having a beauty addiction very hard indeed.

In fact, beauty prices are reportedly the highest they've been in a decade.

Sigh.

Watch: Here are 7 ways to improve your skin while sleeping. Post continues below.


Video via Mamamia

So, it's always a welcome surprise when you find a friendly little dupe of your favourite (spendy) beauty products.

They're usually affordable, a little more accessible – and importantly, they can work just as well.

From the cult Baccarat Rouge 540 perfume to L'Occitane's Almond Shower Oil, here are 11 dupes we've found for much more expensive beauty products.

(Oh — and a special shoutout to the originals that inspired these products. If the budget allows, they're very much worth checking out too, obviously!)

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The OG: SACHEU Beauty Lip Liner Stay-N, $32 (AUD, approx).

The dupe: OXX Cosmetics Peel Off Lip Liner Stain in Mauve, $8.

Image: Sacheu/Kmart

There's no denying the viral influence of the SACHEU peel off lip liners, and their hold on the girlies of TikTok. However, the formula is hard to get your hands on in Australia and despite being $32 roughly after the conversion, you'll pay a lot more getting it sent here.

So, I'd recommend instead you head down to your local Kmart for their brilliant OXX Peel Off Lip Liner Stain (the mauve colour is my favourite). The formula is great and it lasts!

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The OG: Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops, $67.

The dupe: MCoBeauty Super Glow Bronzing Drops, $15.99.

Image: Mecca; Chemist Warehouse; Mamamia

Drunk Elephant Bronzing Drops are one of those products everyone loves, but are always sold out. However, word on the beauty streets is Bali Body's Bronzing Serum is apparently a dupe for the viral formula – and it's half the price.

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BUT, we've found an even cheaper dupe you might want to check out next time you're loitering around Woolies — it's MCo's Super Glow Bronzing Drops. At $16 you can't go wrong; the glow factor is almost identical.

The OG: Anastasia Beverly Hills Brow Freeze, $48.

The dupe: W7 Browcicles Brow Wax, $2.49.

Image: Mecca; Chemist Warehouse; Mamamia

Anastasia Beverly Hills' colourless styling wax is an absolute game-changer for unruly brows. It locks them in place for the whole day, yet keeps them looking delightfully natural and non-flaky.

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If you're looking for something similar, you can pick up this $3 option from the chemist which rivals the original. Plus, the saving is huge.

We love to see it.

The OG: IT Cosmetics CC Cream, $82.

The dupe: e.l.f. Soft Glam Satin Foundation, $18.

Image: Sephora; Kmart; Mamamia

The golden nugget that is the You Beauty Facebook group (if you haven't joined yet, now is the time) got us on to this fabulous elf dupe — and we haven't looked back.

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At a sweet $18, e.l.f. Soft Glam Satin Foundation promises a natural, radiant finish — and it's rumoured to be just as good as the cult fave IT Cosmetics CC Cream that everyone's been raving about since forever.

This one's going straight in our basket.

The OG: Chanel Baume Essentiel Multi-Use Glow Stick, $83.

The dupe: L'Oreal Paris Lumi Glass Highlighter Stick 635 Golden, $15.49.

Image: Chanel; MCoBeauty; Mamamia

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Chanel Baume Essentiel is one of those bougie products that just make you look... better. Healthier. Like you drink three gallons of water a day. But gosh, dropping $83 on a makeup stick HURTS our soul.

The good news? There's a cheaper option out there that can offer a similar look: L'Oreal Paris Lumi Glass Highlighter Stick.

At $16, you'd be silly not to give it a whirl.

The OG: Maison Francis Kurkdjian Baccarat Rouge 540, $356 (70ml).

The dupe: Designer Brands Red Baccara, $12.99 (100ml).

Image: Mecca; Designer Brands; Mamamia.

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It sure looks like Baccarat Rouge, but does it smell like Baccarat Rouge?

This Designer Brands version is formulated with the exact notes that define the cult favourite; jasmine, amber, saffron and cedar. According to our You Beauty Collective member Carly Sophia, it's legit.

In the You Beauty Facebook group she writes: "Not only are they olfactorily identical to myself and 14 unwitting blind testers, but a deep dive on their respective ingredients (all hail the procrastination queen) has shown them to be almost on par."

*Wheels screech*.

The OG: Clinique Almost Lipstick in Black Honey, $48.

The dupe: Revlon Super Lustrous Glass Shine Lipstick in Rum Raisin, $13.97.

Image: Adore Beauty; Chemist Warehouse; Mamamia.

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Clinique's lipstick in Black Honey is an absolute classic that has been rediscovered on TikTok. But $48 for a lip product is a fair outlay.

If you're looking for a more affordable option, Revlon Super Lustrous Glass Shine Lipstick in 'Rum Raisin' gives off an almost identical finish/colour/everything. It's... basically the same. While Clinique's formula might be slightly more long-lasting, you really can't go wrong.

Revlon's dupe is technically $27.95 — but you can pick it up for $14 at Chemist Warehouse. You've just gotta be quick to snap up 'Rum Raisin', because it sells out fast (thanks, TikTok).

The OG: Fenty Beauty Gloss Bomb Universal Lip Luminizer, $38.

The dupe: Maybelline Lifter Hydrating Lip Gloss, $10.49.

Image: Sephora; Chemist Warehouse; Mamamia.

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We all love Fenty Beauty. That's just a fact of life. But goodness, if there's a dupe for Gloss Bombs, then you can guarantee we're jumping on it.

Enter: Maybelline's Lifter Hydrating Lip Gloss. The perfect combo between hydrating and glossy, it's a dead ringer for the original.

The OG: L'Occitane Almond Shower Oil, $45.

The dupe: Thanks To Nature Nourish Sweet Almond Shower Oil, $11.

Image: L'Occitane; Woolworths; Mamamia

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Kelly McCarren gave us a heads up about this one on the You Beauty podcast — and we're not looking back.

Everyone who has skin on their body loves L'Occitane Almond Shower Oil. It smells amazing. Makes you feel like almond croissants. But it's not so friendly on the bank account.

But did you know there's a dupe hanging around Woolworths? It's usually on special at Woolies for $11. And you're probably going to want to try it.

The OG: NARS Blush in Orgasm, $62.

The dupe: Flower Beauty Pots Powder Blush in Hibiscus, $13.99.

Image: Mecca; Chemist Warehouse; Mamamia.

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NARS Blush in Orgasm is arguably the most famous beauty products getting around. It's a seriously iconic product. And for good reason — it's really, really good.

While there have been lots of close affordable options on the market, we reckon the Flower Beauty Flower Pots Powder Blush in Warm Hibiscus is a pretty close contender. It has a pinky-peach hue that instantly adds a pop of colour to your face — and it's a much-cheaper $14.

The OG: Keratase Elixir Ultimate Original Hair Oil, $118.

The dupe: L'Oréal Elvive Extraordinary Oils, $18.99.

Image: Adore Beauty; Chemist Warehouse; Mamamia.

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If you're obsessed with that Kérastase hair oil (*drool*), we have some very delightful news for your bank account. Because there's an $18 dupe that's almost exactly the same.

It's L'Oréal's Elvive Extraordinary Oil. Most of the ingredients match up and the texture and scent is incredibly similar.

Featured image: Erin Docherty.

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