In March 2017, Professor Robert Kelly unwittingly became the most famous face in the world for a period of about three days.
As a regional expert from the Political Science and Diplomacy Department of Pusan National University in South Korea, Kelly was being interviewed by the BBC – live, might we add – about the ousting of the country’s president, Park Geun-hye.
Within moments, he went from a niche face on the BBC to one plastered across every major news site, every major social media feed and became the subject of every water cooler conversation.
Kelly’s four-year-old daughter Marion had swaggered her way into his study with the innocence and confidence of a child who has no idea she will soon become the internet’s most popular meme. Right behind her was her little brother, James.