
Going viral isn't a new phenomenon for TikTok 'it girl' Sophia Begg. In fact, it's a pretty common occurrence for the 21-year-old, Australian influencer, better known by her social media handle, Sophadophaa.
When she was just 17, she went viral on TikTok for wearing a blue corset. That item of clothing immediately sold out everywhere and her influencing career skyrocketed. Since then, she's amassed almost three million followers, launched her own fashion label and is a Gen Z style icon.
So, last week, when Sophia appeared at Australian Fashion Week, there was an expectation her outfits may go viral, just like they did last month at Coachella. What was unexpected though, was for a disparaging comment about the influencer to go viral and overshadow the whole event.
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In a now-deleted video, a journalist asked content creators attending the event to name a 'micro-trend final boss'. The term is popular on TikTok and is used in a derogatory way to describe someone who chases fashion trends and doesn't have personal style. It's worth noting that publication this journalist represented also participated in creator interviews during the event.