Just when you thought the Government’s “stop-the-boats” rhetoric couldn’t get more tasteless, they decide to turn the misguided message into a telemovie.
The Federal Government is spending more than $4 million to fund a telemovie aimed at deterring asylum seekers from travelling to Australia by boat.
Now, it’s not exactly the budget of a Hollywood blockbuster — it’s certainly less than the $21.6 million they forked out to have the fifth instalment of Pirates of the Carribean filmed in Queensland — but for a government insisting they’re in the midst of a budget crisis, it does seem a little over-the-top.
The drama, which will be screened in countries like Syria, Iraq and Afghanistan, has been touted as a tool to highlight the dangers of seeking asylum by boat, ABC’s Lateline program revealed last night.
Sydney-based production company Put It Out There Pictures has been given the $4.1 million contract for the project, which will include storylines about the Australian Navy and asylum seekers drowning at sea.
“Television soap operas and telemovies are proven media to reach the target audience when seeking to deliver complex messages,” a spokesperson for the Immigration Department told Lateline.
“Each broadcast will be accompanied by a major awareness campaign across television and social media.”
In other words? The project is as a straight-up piece of propaganda.
It is essentially the telemovie equivalent of the Rudd government’s 2013 advertising campaign: a heavy-handed message to dissuade asylum seekers — delivered, rather ridiculously, via a medium many displaced people are unlikely to be able to consume.