
“Sexy little mid-twenties brunette with a thigh gap. She was also dumb as a f–king brick.”
Jared Rutledge and Jacob Owens are the epitome of easy-going hipsters.
They own a hand brewed coffee shop and sell their own brand iced coffee. They live in a notoriously progressive neighborhood. Short of sporting top-buns, they dress the part as well.
Which is why it was particularly surprising when it was revealed that they were the men behind a truly disturbing “sex blog”.
Now, their business is in tatters, as are their reputations, and there’s a well-supported petition circulating to boycott their products.
The two owners of Waking Life Espresso – in Asheville, North Carolina – were recently revealed as Jay and Jay, the voices behind Holistic Game, a podcast that details their sexual escapades.
The pair belonged to what many referred to as the “Manosphere”, a collection of blogs that claim to teach men how to be professional pick-up artists.
According to Jezebel, the pair’s conversations in the podcast included jokes about sexually assaulting women, with one anecdote from Owens including, “It was still really fun because we had sex in the shower. Hospital sex is weird, when she’s drugged, it’s strange, but it’s really cool.”
Rutledge replied, “Could she give consent? Could she give consent, Jay?”
To which Owens replied, laughing, “Uh oh. That’s my bad. That is my bad.”