Neuroscience wellness is a subculture dominating group chats and online spaces, all thanks to one individual who has cemented himself as a 'guru' in this space: Andrew Huberman.
The neuroscientist, who came to popularity via Joe Rogan, has established a platform and alpha relevance with his podcast Huberman Lab.
He's rugged, intelligent and dominant; and is all about optimising everything. And men and women alike can't get enough of it.
But this week, Huberman is in the spotlight for all the wrong reasons, with a new tell-all profile suggesting he isn't as much of a 'good guy' as people may have believed.
Watch: Andrew Huberman on his morning routine. Post continues below.
Who is Andrew Huberman?
For context, Huberman is a 48-year-old associate professor of neurology and ophthalmology at the Stanford University School of Medicine.
Simply put, he's a neuroscientist who gained fame for his lectures, podcast and his growing social audience on platforms such as Instagram, YouTube, TikTok and more.
The Huberman Lab podcast is considered the world's number one health podcast, not to mention it's one of the most popular on the global charts overall. The content is high-brow and science-driven but in a cool, somewhat digestible way —there are episodes on improving productivity, optimising morning routines and the risks and benefits of ketamine.