As we speak, over 45,000 Australians are walking our red-dusted country wearing the same pair of shoes.
(And no, we don’t mean thongs.)
Online retailer The Iconic has released some fascinating stats from its customers’ shopping habits this year and one thing is clear – in 2017, there was one shoe that ruled them all.
In fact, you might have even contributed to the figure and bought yourself a pair.
You see, over 45,678 pairs (yes, PAIRS) of Adidas Original Stan Smith shoes were sold on the site this year.
That’s like the entire population of Monaco (and then some) buying a pair of the $130 (but currently on sale for $78 shoes).
This is likely due to the explosion of sneakers as a wearable fashion trend over the past year and the increasing profile of activewear.