Mamamia is supporting women who are running their own race with #ladystartup . Meet the faces behind the businesses we’re celebrating…
Kara Otter is a one woman show.
The designs, postage, prints, website, customer service, sales and social media. It’s all her.
She’s inspired by everything 90s and has created an ethical swim and street clothing label from her hometown of Bondi Beach, Sydney.
Read her interview with Mamamia.
What is Karameleon Australia?
Karameleon is a swim and street clothing label that is inspired by 90s vintage and flair. I use my own hand-painted artworks as prints and I sew my one-off custom-made pieces myself.
Kara Otter. Image supplied.
What were you doing before you went into business for yourself?
I was a designer for around ten years working for fashion houses without soul that produced mass quantities and were more about copying than originality. This eventually burnt me out.
How did you come up with the name Karameleon?
Kara is my first name and a chameleon is an animal that changes its colours and patterns depending on the environment. My prints always change and are always made each season.
What is the staff structure of Karameleon?
At the moment it's still just all me, although I do have to admit that my boyfriend is a giant help.
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