The fast fashion retailer is FINALLY opening its doors in Australia.
H&M is opening its Australian flagship store in Melbourne’s GPO building today.
And it’s cool, it’s not like we’ve been waiting around for a DECADE for them to notice us or anything.
If you haven’t had the pleasure of indulging in a H&M haul, then you’re going to need to know why we’re so excited (and not the least bit upset that) the retail giant has finally realised that Australians wear clothes too.
1. The Designer collaborations.
H&M has collaborated previously with the likes of Isabel Marant, Stella McCartney, Roberto Cavalli, Commes Des Garçons, Matthew Williamson, Sonia Rykiel, Jimmy Choo, Lanvin and even Queen Bey herself. Enough said really.
2. We get our own capsule collection, suck it rest of the world.
We don’t mean that. Okay we do. Previously we’ve had to shop the world’s H&M scraps on eBay, but not anymore.
The Swedish retailer is releasing an exclusive Australian capsule collection to coincide with the store’s launch, which, let’s be honest, could be amazing or totally cringeworthy.
3. It’s going to be huge.
It will be one of the biggest H&Ms in the world, taking over three floors and 5,000 square metres of the heritage-listed GPO building. To borrow a phrase from Ron Burgundy: Don’t act like your not impressed.