Andrew Chesterton road tests and reviews the new Hyundai Accent Active hatch with specs, fuel consumption and verdict.
There was once a time when the words ‘cheap’ and ‘Hyundai’ were intrinsically linked, and not in a particularly good way. But that was before Hyundai staked its claim for new car dominance in Australia and the world, throwing great buckets of Won at engineering, design and technology right across its ever-growing range.
These days, Hyundai relies on being largely very good, rather than being cheap; so much so that they’re rarely the most affordable option in a given segment. It’s a strategy that has hurt sales not at all, with Hyundai outright third in the 2016 sales race, sitting behind only Mazda and Toyota at the top of the tree.
But there is one model Hyundai still needs to sell on price, and that’s the Accent. When local bosses put a bullet in the i20 micro car in the middle of 2015, the brand was suddenly without a true entry-level model.
Attention turned to the Accent to fill the void, with Hyundai Australia shaving $2,000 off the asking price (from $16,990) in an effort to attract budget buyers to the brand.
Acting as a sort of bait to lure first-time buyers, the entry-level Accent seems to be perpetually discounted in Australia, and the pricing is attractive. At this very moment, our test car – an Active Hatch paired with a CVT Automatic – is $16,990 drive-away, but it can be sub-$15k if you wait for a deal.