Are you aware internationally-renowned supermodels currently envy you something? That you possess something they cannot quite reach?
That something is your elite access to Lucas’ Paw Paw Ointment, the little red tube or jar coveted worldwide; yet made and sold exclusively in Australia.
It’s the gaffer tape of ointments, so versatile you can use it on minor burns and cuts, sunburn, nappy rash and insect bites. I am not ashamed to admit I have also used it as an emergency moisturiser (oh shoosh), and something to lubricate the chaffing between a blister and my shoe when I didn’t have a band-aid. I even used this magical potion as an adhesive to stick a Googlemap to my dashboard, because I find the sat nav takes far too long to recognise the sky and load a map.
And all this for $5.95 a tube. Made by an Australian family who’ve kept the business in house for more than one hundred years. This, despite the fact the good family Lucas could apply for approval to call the ointment a cosmetic and then be able to export it worldwide, turning their humble tube of goodness into a $100 million business. Yet it remains elusive and exclusive and those jealous supermodels have to wait and bulk buy when they travel Down Under.
